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Demo, synthetic data

Northwind

Back to the book

Outbound sales agents for B2B teams that already have a CRM and a quota.

London · Agents

1.11xcritical

€2.93mARR

+1.7% MoM · +95.3% since Nov 25

€730k / moNet burn

Implied cash €5.91m

8.1 moRunway

Inside the nine-month line

36People

NRR 96% · GM 58%

Burn is rising into a flat top linecritical

ARR is €2.93m and barely moving. Net burn is €730k. Runway is 8.1 months. Net revenue retention has slipped under 100%.

Suggested action. Freeze the €1m reserve. Before the November board, require a burn path to €450k and a logo-churn breakdown by cohort.

Retention brokecritical

Mid-market logos are leaving after the second quarter. The agent’s meetings are not turning into pipeline the buyer will defend.

Suggested action. Sit in on three lost-customer calls. If the product is a sequencer with a model on top, stop describing it as a platform in the marks memo.

ARR

€m, monthly

Net burn

€m per month

Monitoring note

Northwind was the agent bet: a narrow job, a buyer with budget, a team that could ship. The job is real and the retention says the product is not yet the system of work. We should not average this away inside a healthy fund TVPI.

Entry

Date
11 Jul 2024
Round
Seed
Ownership
15.4%
Cost
€9m
Fair value
€10m
Reserve left
€1m
Partner
Amira Shah
Rights
Observer